“ Contemporary interpretation of the Principles of Toyoda.“
Always be faithful to your duties, thereby contributing to society and to the overall good. Bring us together. Work honestly. Contribute to society, people, and the earth.
Be at the vanguard of the times through endless creativity, inquisitiveness and pursuit of improvement. Bring us together. Work honestly. Contribute to society, people, and the earth.
Always be practical and robust, and avoid extravagant and frivolous practice. Spread outstanding ideas and results throughout the world. Come up with ideas and keep creating new world-leading values.
Always be practical and robust, and avoid extravagant and frivolous practice. In everything, pursue the essence with modesty, honesty, and determination.
Always strive to build a homelike atmosphere at work, one that is warm and friendly. Invest effort into personnel education/training. Establish new teamwork that meets the demands of the times.
Be reverent, and show gratitude for things great and small in thought and deed. Always be grateful for direct/indirect supports from many people and society given to our business.
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